Hi there! I’m Pamela (but you can call me Pam), a marketer turned UX & Product Designer. My interest in design started in college when I worked at an innovation lab that developed and tested new ideas for media. From this experience, I created prototypes, interviewed potential customers, and established business strategies for a museum tour app and a morning news quiz. 

I then started my career as a strategic marketer, forming marketing campaigns for alliances with cloud service providers and enterprise software companies. Driven by the ability to combine my creative and analytical mindsets, I’ve learned how to achieve business growth by captivating our target clients through storytelling. However I’ve continuously found myself wanting to spend more time understanding our customers—what drives them and how can we better enhance their experiences?

From this came an interest in UX design as a means of better understanding how people interact with each other and the world around them, especially through technology. With UX design, I’m passionate about employing empathy and utilizing insightful data to create products that make a lasting social impact.

If you’d like to hear more about my love for design, the latest “healthy” dessert recipe I’m testing, or the maps I’ve collected, feel free to drop me a note!

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I'd love to chat with you.